A major player in the hospitality industry aimed to boost their online reservations through a more interactive and accessible website. They recognized the need for a platform that would support better content management and drive search engine marketing (SEM) performance. With their existing site being outdated and lacking the flexibility to scale, they required a complete overhaul of the website architecture to improve content discoverability, user engagement, and ultimately, reservations.

Additionally, the business faced the challenge of managing a substantial volume of content spread across various sub-sites, all of which needed to be optimized to enhance the user experience. They wanted to create a system that would allow for easy customization, seamless content updates, and efficient management across their digital ecosystem.

NKK Software was engaged to develop a comprehensive solution by designing, developing, and migrating their main site and multiple sub-sites onto a modern, flexible WordPress-based platform. The platform we built was optimized for SEM performance, with rich search capabilities that allowed their team to manage and update content more effectively.

We implemented a pre-configured version of WordPress that could be easily reconfigured to meet the company’s diverse needs. This included features that improved content discoverability and a responsive, user-friendly design to drive engagement. We worked closely with their internal team to ensure they became self-sufficient in managing their new system, providing training and ongoing support.

The platform was specifically designed to enhance search engine visibility, improving the site’s ability to convert traffic into reservations through better usability, faster loading times, and more intuitive navigation.

The new platform was launched successfully, resulting in an immediate 18% increase in SEM-driven reservations. With a streamlined content management system, the business saw improved customer engagement across their network of sub-sites. The team became proficient in managing the platform independently, empowering them to continue optimizing their SEM strategies and focusing on business growth.

The implementation of a search-optimized website and sub-sites allowed the company to reach a wider audience, making it easier for users to discover and reserve services. NKK Software’s solution helped the client achieve their goals of boosting reservations and providing a superior digital experience.